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Search engines love sites that have a lot of links leading to them from other sites. If your site is about grooming dogs, then you will rank higher if you acquire links from sites about dogs, grooming, animals, veterinarians, pets, supplies, etc. You should be very active about this. Get as many as you can, and keep looking for more. Find a site you like. Write them an e-mail saying that you have already put their link on your page. Ask them to return the favor. If they decline, you can remove their link. You will get a lot more positive responses if you put their link on your site before you write to them. Also, you can expect them to put your link on a page similar to yours. Usually, that means that you both end up on a links page, but you could also trade links for your home pages or anywhere else. If those links come from sites that are not in your field, then those links will not help you as much. One of the tricks to get higher rankings was to get huge amounts of links leading to your site. People did this through "link exchanges." They could get hundreds or thousands of links this way. At that time, the search engines would just count the number of links. Today, they look at what kind of link it is. If it's from a site in your field, it's good. If it's outside your field, too many can be bad. Generally having links from sites in a different category won't hurt you unless they are the only kind of links that you have. |
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